​Part of the SG Group, SG Entertainment is a human-focused production agency for idols, performers, and creators with a strong focus on creativity and the expression of individual emotions.

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Following SG Group’s motto, “a healthy mind in a healthy body for a bright and prosperous future”, SG Entertainment strives to produce engaging content to inspire and enable the younger generations to keep an open mind, develop a positive attitude, and take their lives in their own hands. Our goal is to produce models who embody the best in our human nature.

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Through our integrated SG system, SG Entertainment’s mission is to find, train, and empower performers, creators, models, and thought leaders to define the way forward so that everyone can find their place and envision a harmonious future for all.​

Our origins are a testament to our mission: SG Entertainment, together with SG Group, was founded by two Frenchmen stemming from humanist backgrounds. CEO Joon-Hae Spielmann in particular, who grew up in a highly creative, passionate, and artistic family, has more than 20 years of experience in the music and entertainment industries.

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At the crossroads of Korean and Western cultures, SG Entertainment aims to bring the best of both worlds to lay the foundations for a serene and exciting tomorrow.